All You Need to Know About C2C eCommerce

What is C2C eCommerce? C2C eCommerce is the next generation of the traditional consumer-to-business market. C2C websites custom built offer consumers the ability to interact with businesses through the internet, rather than having business-to-business interactions. Traditional markets generally require a business-to-client relationship, where a client contacts a business to buy a particular product or service.

In today’s society, relationships have taken on an entirely new meaning. Businesses and corporations can now be contacted by consumers looking to do business with them. This has been referred to as C2C or “Business to Consumer” commerce. In the past, when a consumer went into a business they had three possible options; they could: take place in person, take their orders over the phone, or order from a catalog. Now consumers can log on to the internet, go to their favorite shopping site, and do their shopping through the comfort of their own home.

Better consumer satisfaction

C2C eCommerce sites have changed the landscape of traditional brick-and-mortar stores. Businesses that once needed to rely on their client base to take part in their daily operations now can go online, log in, order, and complete their orders right from their computer. Many businesses are experiencing better consumer satisfaction due to this new technology. Traditional businesses are no longer required to pay for expensive media or traffic to get their names to consumers. By focusing all of their resources online, businesses can save a lot of money on advertising and human resource expenses.

Coordinates with other networks

C2C is abbreviated as “consumer-to-consumer” and represents two parts – Consumer-to-consumer commerce and business-to-consumer commerce. C2C is not interchangeable with CPO or Customer Service, which refers to the interaction between the customer and the merchant concerning an order, the transaction, and the payment. C2C eCommerce consists of the actual business-to-business transaction between the consumer, the retailer, and the business that holds the account with the consumer. A C2C network often coordinates with other networks such as C2B, or Closed-ended Companies, that operate on a similar model.

Allow retailers to utilize the power of online shops

The primary goal of C2C is to allow retailers to utilize the power of their online shops by accessing a single category of products from a multitude of merchants. For example, a manufacturer may create a single category of cribs and then offer these items from several different merchants under one banner. The benefit to the merchant is that they only need to concern themselves with one group of merchants, and their product listing and sales process are in the software program.

C2C provides the bridge for online eCommerce and is modeled after the traditional commerce model. This type of eCommerce can provide a unique revenue model for merchants operating on a small budget. Many people believe that C2C commerce offers an alternative to the traditional model. This is because C2C stores are built on the same basic principles as traditional stores, but are powered by the Internet. C2C stores can provide a more personal customer experience, and offer a better range of products.

Malika Lugar

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